Novi is a product claim verification platform, utilized by major retailers like Target, Sephora, and Ulta Beauty, as well as over 2,000 CPG brands. They were looking to level up their digital marketing presence to stand out amongst competitors as both scientifically-grounded and future-focused, established with the most buzzworthy, impact-driven consumer goods of the moment, with an uplifting energy.

We wanted to bring data and product functionality to life with color, imagery, and 3D elements, while also centralizing verified products and their certifications. Under my creative director, I rolled out a brand refresh, and designed a new custom marketing site—from wireframe to illustrations. I brought the fresh look and feel to a variety of marketing assets, from LinkedIn ads and Instagram content to trend reports, case studies, and a newsletter design. We also art directed a lifestyle product shoot, depicting a healthier home when surrounded with both human- and planet-friendly goods.